Hello Small Business Owner!
You wear a lot of hats!
Like most businesses with less than 200 employees, you have a marketing army… of ONE. For years, small business marketing was simple: Advertise what you sell! Again & again until someone buys.
Times have changed: Mobile. Social. SEO. Email marketing. Lead generation. In-bound. Content marketing. It can be hard to know where to start.
Let us help you create targeted marketing strategies for your small business. Let Mure Media share a few of your hats!
Virtual Marketing Department
Successful marketing requires a strategy focused on your core customer’s needs, and how you solve those needs. Increasingly, marketing demands a 360 degree view of your customers’ involvement with your brand, from first contact to life-time value.
Each month, our Virtual Marketing Department helps businesses like yours develop a relentless dedication to bottom-line results (ROI) for a fraction of the cost of full-time marketing staff. We can be your entire marketing department or help develop your team’s skills internally to assure they are heading in the most profitable direction.
Experience-Driven Strategy & Guidance
Our experience creating marketing programs for small businesses over the past decade has shown, time and again, that success depends on shifting to a customer-focused strategy that weaves consistent messaging throughout websites, email marketing, advertising, and other campaign-based marketing strategies.
To survive in today’s mobile / digital media landscape, you have to bring in leads. An integrated marketing program that leverages inbound strategies focused on customer needs is twice as effective as traditional outbound / advertising programs at doing that, and for a fraction of the cost.
We help small businesses integrate their marketing.
The 2015 "State of Inbound" survey represents the findings from over 4000 respondents who own or are part of business-to-business (B2B), business-to-consumer (B2C) small to medium sized firms (SMBs). The sampling represents businesses of all stripes with fully half of the concerns represented generating less than $1 million in revenue a year. Respondents truly are a slice of the business landscape in terms of both revenues generated, and experiences cited. And while the findings from this years’ State of Inbound are revealing on many levels, two trends deserve close attention of senior leadership struggling to improve sales:
- Paid advertising is the #1 most overrated marketing tactic
- Organized, efficient integration between sales teams and marketing teams pays dividends
Fully 44% of respondents whose marketing programs rely heavily upon paid advertising, cited paid advertising, in all its forms to be an over-rated marketing tactic.
The “2015 State of Inbound” should be required reading for c-level and senior sales team-leads who want to make 2016 show solid returns. The study reveals impressive findings that all sales teams, as well as senior management, seeking to improve their abilities to more effectively close sales should study closely.