The State of Inbound 2015
The 2015 "State of Inbound" survey represents the findings from over 4000 respondents who own or are part of business-to-business (B2B), business-to-consumer (B2C) small to medium sized firms (SMBs). The sampling represents businesses of all stripes with fully half of the concerns represented generating less than $1 million in revenue a year. Respondents truly are a slice of the business landscape in terms of both revenues generated, and experiences cited. And while the findings from this years’ State of Inbound are revealing on many levels, two trends deserve close attention of senior leadership struggling to improve sales:
- Paid advertising is the #1 most overrated marketing tactic
- Organized, efficient integration between sales teams and marketing teams pays dividends
