Monthly Archives: October 2015

//October

The State of Inbound 2015

The 2015 "State of Inbound" survey represents the findings from over 4000 respondents who own or are part of business-to-business (B2B), business-to-consumer (B2C) small to medium sized firms (SMBs). The sampling represents businesses of all stripes with fully half of the concerns represented generating less than $1 million in revenue a year. Respondents truly are a slice of the business landscape in terms of both revenues generated, and experiences cited. And while the findings from this years’ State of Inbound are revealing on many levels, two trends deserve close attention of senior leadership struggling to improve sales:

  • Paid advertising is the #1 most overrated marketing tactic
  • Organized, efficient integration between sales teams and marketing teams pays dividends

By |2017-12-29T19:55:17+00:00October 16th, 2015|Marketing Strategy, Sales and Marketing|Comments Off on The State of Inbound 2015

Paid Advertising the #1 Most Overrated Marketing Tactic

Fully 44% of respondents whose marketing programs rely heavily upon paid advertising, cited paid advertising, in all its forms to be an over-rated marketing tactic.

By |2017-12-29T19:55:17+00:00October 16th, 2015|Marketing Strategy, S.M.A.R.T., Sales and Marketing|Comments Off on Paid Advertising the #1 Most Overrated Marketing Tactic

Sales Teams May Never be the Same

The “2015 State of Inbound” should be required reading for c-level and senior sales team-leads who want to make 2016 show solid returns. The study reveals impressive findings that all sales teams, as well as senior management, seeking to improve their abilities to more effectively close sales should study closely.

By |2017-12-29T19:55:17+00:00October 15th, 2015|Marketing Strategy, S.M.A.R.T., Sales and Marketing|Comments Off on Sales Teams May Never be the Same