What is a Virtual Marketing Department?

By | May 17th, 2016|Marketing Strategy, S.M.A.R.T., Sales and Marketing|

A Virtual Marketing Department (VMD) is a service that provides experienced marketing guidance at a fraction of the cost of hiring a CMO. For that matter, it is a fraction of the cost of hiring a kid fresh out of school. A VMD is a cost effective way to leverage the most effective marketing strategies, TODAY, NOW, no really, RIGHT NOW. You don’t have to wait for your team to learn new stuff. You can start SMART MARKETING for your business right now.

The State of Inbound 2015

By | October 16th, 2015|Marketing Strategy, Sales and Marketing|

The 2015 "State of Inbound" survey represents the findings from over 4000 respondents who own or are part of business-to-business (B2B), business-to-consumer (B2C) small to medium sized firms (SMBs). The sampling represents businesses of all stripes with fully half of the concerns represented generating less than $1 million in revenue a year. Respondents truly are a slice of the business landscape in terms of both revenues generated, and experiences cited. And while the findings from this years’ State of Inbound are revealing on many levels, two trends deserve close attention of senior leadership struggling to improve sales:
  • Paid advertising is the #1 most overrated marketing tactic
  • Organized, efficient integration between sales teams and marketing teams pays dividends

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Paid Advertising the #1 Most Overrated Marketing Tactic

By | October 16th, 2015|Marketing Strategy, S.M.A.R.T., Sales and Marketing|

Fully 44% of respondents whose marketing programs rely heavily upon paid advertising, cited paid advertising, in all its forms to be an over-rated marketing tactic.

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Sales Teams May Never be the Same

By | October 15th, 2015|Marketing Strategy, S.M.A.R.T., Sales and Marketing|

The “2015 State of Inbound” should be required reading for c-level and senior sales team-leads who want to make 2016 show solid returns. The study reveals impressive findings that all sales teams, as well as senior management, seeking to improve their abilities to more effectively close sales should study closely.

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Franklin Stage Company has a new website

By | June 9th, 2015|Design, Marketing Strategy, Website Redesign|

Launch Announcement: The Franklin Stage Company We are super excited to announce that [...]

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The Great Interception

By | January 30th, 2015|Campaigns, Marketing Strategy|

It is always fun to see creative uses of new technologies, particularly when [...]

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If you fail to plan, you are planning to fail!

By | January 6th, 2015|Marketing Strategy|

At business meetings, cocktail parties, and family gatherings over the past few weeks, [...]

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The Lizard’s on the street

By | December 3rd, 2014|Campaigns, Creative, Design, Marketing Strategy|

This month, we take our client's customer loyalty program to the streets. Latte [...]

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Mobile overtakes desktop usage

By | September 9th, 2014|Design, Marketing Strategy|

It's Official... mobile usage has overtaken desktop computer usage. And, now Google is [...]

What does engagement look like?

By | August 20th, 2014|email marketing, Marketing Strategy|

When marketing professionals talk about engaging, they are talking about getting visitors to [...]