When well planned, digital marketing campaigns provide prospects and customers with stuff they need/want and helpful ways to find out more. The stories should be interesting, relevant and helpful. One big error with marketing “blasting” tools has to do with the content strategy not the tool itself.
Smart marketing, crafted for the recipient, is useful content – marketing tools that act like intelligent spamming tools are no better that annoying TV commercials. Many systems neglect the key principal of good marketing by trying to address mass audiences instead of interested audiences. Good stories speak to the problems a particular person is having. Tailoring content marketing to be more helpful drives better relationships…and yes this can be implemented through a marketing automation system.