Our Approach — Growth-Driven Design

Following our growth-driven design process, we build execution into every marketing strategy. We start with the smallest, meaningful, and ‘launch-worthy’ components, then work with you every month make improvements that continue to make progress towards achieving your goals.

We help you tell your brand story, better and better, every month!

The Engagement Process

1. Define meaningful, measurable goals.

2. Determine the audience, or target persona.

3. Define a project that can get done, fast.

4. Get that done.

5. Measure its impact against meaningful goals.

6. Add another, and repeat.

Every client is different.

Our approach allows us to respond to your unique situation and leverage the best your team has to offer.

Brainstorm Wishlist

Start by brainstorming features you want your new website to have. Add them to your marketing wish list. Prioritize the top 20 — the most impactful items on your list. This will be the foundation for your new website.

Execute Quickly

Limiting your Launchpad site to your priority features allows you to launch quickly. Step up tracking, conversion monitoring and reporting. Then get that project launched! Less is more at this stage. Built it fast, get it launched and start collecting data.

Measure

Start learning from data. Transfer what you are learning throughout your entire company. Get everyone onboard with the data being collected and the learnings acquired. Get their feedback and add ask for more new ideas.

Learn & Share

As new ideas for new content surface, we collect them in ‘content wish-list library.’ Each month, we assess and score the items in that list, prioritize content that is “doable” and relevant.

Build a Solid Bridge Between Marketing & Sales

By creating a schedule over 12 months, we keep your team organized, and structured.
Project scope is doable, measureable, and efficient. The process is flexible enough to adjust to changing needs.

Developing marketing with this process has enormous value to an organization. First, time-to-marketing is cut dramatically. No more months-long (or year-long) design processes. You’re up and running, and collecting meaningful results, fast. Next, because the process seeks feedback from your entire team, your entire company will gain a commitment to the process, and feel like their contributions will be recognized. This step alone, can improve communication across the company, but certainly builds a solid bridge between marketing and sales and keeps everyone aware of the impact marketing is having on bottom-line results.

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