What is a Business Blog?
A business blog is a marketing channel, like social media, direct mail, and email marketing, and your website. It is part of a total plan to attract traffic to your website and provide opportunities for that traffic to convert in some way. The ultimate goal of business blogging is to initiate some level of engagement leading to conversions that drive more business.
A Business blog is a low-cost way to create opportunities to get your website found by the people that you want to find it, so you can generate new leads and customers for your business.