Business Blogging

“You don’t write because you want to say something, you write because you have something to say.”

F. Scott Fitzgerald

Business blogging is a Marketing Tactic that Attracts Attention to Your Website.

Business blog posts can be more personable than other pages on your website, and allows for far more emotional connections to be cultivated. And it is for this reason that business blogging can dramatically improve the traffic attracted to your website. Search engines love the fresh, relevant and targeted content of well-written posts.

Top Things Business Blogging Can Do for Your Business

Help drive traffic to your website

Help convert that traffic into leads

Help establish you as an authority

Provide valuable behavioral date to further segment leads

Drive long-term results through the magic of search engines

What is a Business Blog?

A business blog is a marketing channel, like social media, direct mail, and email marketing, and your website. It is part of a total plan to attract traffic to your website and provide opportunities for that traffic to convert in some way. The ultimate goal of business blogging is to initiate some level of engagement leading to conversions that drive more business.

A Business blog is a low-cost way to create opportunities to get your website found by the people that you want to find it, so you can generate new leads and customers for your business.

Did You Know This?

% more leads earned by B2B marketers who have blogs
% more inbound links companies with blogs received to their website
% of US online consumers trust information and advice from blogs.
% more lead growth for small businesses that blog

Hubspot, 2014

Hubspot, 2014

BlogHer, 2014

ThinkCreative, 2014

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