How Can Marketing Automation Help My Business?
Keep in close touch with your contacts.
Marketing Automation is great for pre-sales, decision-phase and post-sales messaging because it can be hyper targeted to the very interests and needs of each audience segment. These sequences include triggers that alert key stakeholders within a company, like sales teams, to the engagement level any specific prospect…automatically. Workflows crafted around lead-scoring brings even more intelligence to your marketing team allowing greater efficiency and more accurate targeting.