Social Media Marketing

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

Where Social Works BEST: Attract and Delight

Social Media marketing efforts pay of most handsomely in the attract phase where messages can be amplified exponentially through social channels. and delight phase of the inbound marketing methodology where companies can solidify relationships with increased personal attention and responsiveness.

Is Social Media Really Marketing?

It has been said of the social economy, “Sharing is caring” and this has never been more true than it is today. Social Media opens your messages to literally millions of people. The networking effect of sharing a piece of content on a Facebook, Twitter or LinkedIn can be astounding. Within seconds hundreds of thousands of people may see your message.

But Can Social Be Effective for Marketing My Business?

Initially, you need to take simple steps to build relationships, have conversations, and establish connections. Network! As your following increases, you can share links that interest you, inspire you and are helpful to your audience. Occasionally, you can do direct promotion, but think about social media like a cocktail party. A little self-promotion can be fine, but most of the evening is about listening and responding to others.

Ah Yes, Listening

Sometimes, being a good friend is all about being a good listener. Social Media offers marketers an amazing opportunity to witness conversations. People share the darnedest things on social media, but often, though that sharing, you might find new ways to better service your best customers. Using social media, you can find out what your prospects are saying, how they are saying it and then use those ‘keywords’ to attract them to your site(s).

Did You Know This?

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% of Marketers say social media important for business.
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% of shopper’s buying decisions are influenced by Social Media
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% of B2C marketers acquired customers via Facebook
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% of Twitter users are far more likely to buy from brands they follow

Hubspot, 2014

#Socialnomics, 2014

Marketing Tech Blog, 2014

Marketing Tech Blog, 2014

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