Starting with clearly defined business goals, we make sure that the entire team is aware of the destination. Are we try to increase traffic, build a qualified lead list, or push a new product launch? The goal is the starting point.
Next, we take into account where you have been, and what you have done. We look to leverage existing assets. We’re big believers in reusing or ‘reimagining’ content. We are adept at finding new life for underutilized resources in advanced inbound campaigns.
We then make a close examination of your audience – the people you want to do business with. Through an iterative process of discovery and interviews (with staff and clients), we create persona descriptions. These semi-fictional portraits of your ideal customer(s) help us align goals, content and new creative.
We wrap our findings into a complete strategic marketing plan that will guide your inbound marketing journey.