The Challenge A local coffee shop was a college-town favorite, but sought ideas to off-set encroaching commercial competition. With ever more national chain stores opening within a few miles of the Latte Lounge, the center-piece of main street community grub was feeling the pressure. While business was still good, the brand needed [...]
Arts & Culture
Susan Muther2017-12-29T19:55:18+00:00The Challenge To attract new sources of funding and grow its audience, a popular regional theater company needed to find new ways to market itself to grant-funding agencies and local and summer theater lovers. As Catskill regional theater Franklin Stage Company was entering its 20th year, the group realized it had a [...]
Custom Manufacturing
Susan Muther2017-12-29T19:55:19+00:00The Challenge A new start-up had a promising new product, but had no idea how to brand themselves or how to market their system. A New York start-up developed an ingenious HVAC unit that improved indoor climate control in one single unit. The unit costs less to run than conventional systems, is [...]
Health & Beauty
Susan Muther2017-12-29T19:55:19+00:00The Challenge Generate interest and attract qualified leads for a new life-coaching practice. From diet and weight management to pre-diabetic risk reduction and study-coaching for teens -- Thrive offers valuable life improvement services that make a difference. From the early small steps of a start-up practice, to a full-fledged life coach, Thrive [...]
Financial Services
Hazen Reed2017-12-29T19:55:19+00:00The Challenge NAIFA-NYS approached Mure Media to help them develop a new web presence. Through our assessment process, the issues surrounding the website were but one of a group of challenges. As a membership-driven association, the group’s power comes from increasing numbers, not declining membership. But membership had fallen for nearly twenty [...]
Environmental Consulting
Hazen Reed2017-12-29T19:55:19+00:00The Challenge FORECON, a 60-year-old environmental services company, came to Mure Media with a problem: They needed more clients. Ok, who doesn’t. The firm has a long history of helping clients manage environmental resources. And like a lot of professional services companies, they had their bag of tricks that had worked for [...]