A new start-up had a promising new product, but had no idea how to brand themselves or how to market their system.
A New York start-up developed an ingenious HVAC unit that improved indoor climate control in one single unit. The unit costs less to run than conventional systems, is markedly quieter, and is more environmentally friendly because it consumes up to 30% less electricity, yet provides more consistent comfort. The firm had no idea how to brand this rather unglamorous product, and didn’t really know who their target audience was. And of course, they sought the shortest timeline possible from launch to positive return on investment.